© 2025 C-Squared
September 2025
Skyline Pavilion at ToonExpo by C-Squared
A Walk Into the Future of Urban Living
Article by Karlen Madoyan - Founder & CEO of C-Squared
At C-Squared (c-2.am), the work tends to be about taking abstract concepts and shaping them into spaces people can truly feel.
For the debut of Skyline’s skyscraper project in Armenia, showcased at ToonExpo in Yerevan, the assignment was pretty straightforward yet ambitious: create a pavilion that feels less like a booth and more like a glimpse into one’s future that they might call their home.
For the debut of Skyline’s skyscraper project in Armenia, showcased at ToonExpo in Yerevan, the assignment was pretty straightforward yet ambitious: create a pavilion that feels less like a booth and more like a glimpse into one’s future that they might call their home.
Walking Through Apartments at True Scale
The show’s centerpiece was the interactive walkable floor plan. Using advanced Exynos projectors with precision lenses, entire apartment layouts were cast directly onto the ground.
Visitors didn’t just view blueprints - they walked across them. In fact, this design choice turned what is usually a flat drawing into something people could literally step inside, helping them grasp proportions and room flow in a way that paper never could.
The show’s centerpiece was the interactive walkable floor plan. Using advanced Exynos projectors with precision lenses, entire apartment layouts were cast directly onto the ground.
Visitors didn’t just view blueprints - they walked across them. In fact, this design choice turned what is usually a flat drawing into something people could literally step inside, helping them grasp proportions and room flow in a way that paper never could.
A Pavilion Rooted in Brand Identity
Skyline’s values - openness, community, and modern living - shaped every design decision. The structure leaned on clean architectural lines, bold brand colors, and smart circulation routes that nudged visitors to keep exploring. Zones were broken up naturally: the interactive area, a bar and lounge, model displays, and cozy seating spots. This kind of flow meant people weren’t just passing through; they were staying, talking, and connecting.
Light, Media, and Atmosphere Working Together
Strategically placed LED screens didn’t pass the info - it highlighted key features and guided attention to focal points. On massive walls, architectural plans played out like moving storyboards, blending seamlessly with the real-world model displays.
At the same time, a bar and lounge offered a more relaxed setting, where conversations about the future of Yerevan’s skyline felt natural.
Skyline’s values - openness, community, and modern living - shaped every design decision. The structure leaned on clean architectural lines, bold brand colors, and smart circulation routes that nudged visitors to keep exploring. Zones were broken up naturally: the interactive area, a bar and lounge, model displays, and cozy seating spots. This kind of flow meant people weren’t just passing through; they were staying, talking, and connecting.
Light, Media, and Atmosphere Working Together
Strategically placed LED screens didn’t pass the info - it highlighted key features and guided attention to focal points. On massive walls, architectural plans played out like moving storyboards, blending seamlessly with the real-world model displays.
At the same time, a bar and lounge offered a more relaxed setting, where conversations about the future of Yerevan’s skyline felt natural.
More Than a Booth – A Social Hub
The Skyline Pavilion acted as a stage, a meeting place, and in many ways, a living advertisement for what the skyscraper promises.
The architectural scale model sat at the heart of the pavilion, grounding the futuristic tech with something tactile.
Around it, everything - from the projection mapping to the seating clusters - worked together to turn curiosity into engagement.
The Skyline Pavilion acted as a stage, a meeting place, and in many ways, a living advertisement for what the skyscraper promises.
The architectural scale model sat at the heart of the pavilion, grounding the futuristic tech with something tactile.
Around it, everything - from the projection mapping to the seating clusters - worked together to turn curiosity into engagement.
Design Highlights:
Interactive Walkable Floor Plan
A real-size apartment layout projected onto the floor using high-performance Exynos projectors, enabling visitors to “walk through” their future homes.
Immersive Projection Mapping
Large-scale wall projections displayed detailed architectural plans, creating a seamless connection between digital content and the physical space.
Brand-Centric Design
Pavilion structure and color scheme fully aligned with Skyline’s branding, reinforcing recognition and consistency across all visual elements.
Spatial Flow & Circulation
Open-plan layout with distinct zones - interactive area, lounge seating, model display, and bar - designed to guide visitors naturally through the stand.
Lighting Integration
Custom LED installations highlighted architectural features, enhanced visibility, and contributed to the warm, welcoming atmosphere.
Visitor Engagement Zones
Seating clusters encouraged discussions, while the bar area created a social hub that extended visitor dwell time.
Architectural Scale Model Display
A central showcase for the physical skyscraper model gave visitors a tangible reference alongside digital experiences.
Holistic Experience Design
Technology, branding, and hospitality were blended into one cohesive environment, transforming the pavilion into more than just a stand — a living showcase of the project vision.
Interactive Walkable Floor Plan
A real-size apartment layout projected onto the floor using high-performance Exynos projectors, enabling visitors to “walk through” their future homes.
Immersive Projection Mapping
Large-scale wall projections displayed detailed architectural plans, creating a seamless connection between digital content and the physical space.
Brand-Centric Design
Pavilion structure and color scheme fully aligned with Skyline’s branding, reinforcing recognition and consistency across all visual elements.
Spatial Flow & Circulation
Open-plan layout with distinct zones - interactive area, lounge seating, model display, and bar - designed to guide visitors naturally through the stand.
Lighting Integration
Custom LED installations highlighted architectural features, enhanced visibility, and contributed to the warm, welcoming atmosphere.
Visitor Engagement Zones
Seating clusters encouraged discussions, while the bar area created a social hub that extended visitor dwell time.
Architectural Scale Model Display
A central showcase for the physical skyscraper model gave visitors a tangible reference alongside digital experiences.
Holistic Experience Design
Technology, branding, and hospitality were blended into one cohesive environment, transforming the pavilion into more than just a stand — a living showcase of the project vision.
“Every corner of the pavilion reflects Skyline’s core values of openness, community, and modern living. We wanted visitors to not only see the project but to feel the lifestyle it promises.” — Event Manager, Skyline
Ready to Wow your audience at Expos?
With C-Squared, your booth will be rockstar within crowded space!
Contact us today to bring your vision to life.
With C-Squared, your booth will be rockstar within crowded space!
Contact us today to bring your vision to life.
Gallery
FAQs
It transformed architectural presentations by using walkable floor plans and projection mapping, turning blueprints into life-size experiences.
The pavilion was designed by C-Squared (c-2.am), blending innovation with brand-driven architecture.
High-performance Exynos projectors and LED installations allowed for interactive floor plans and immersive storytelling.
No — it combined digital tools with physical models, lounge areas, and social hubs to create a balanced experience.
It served as the physical anchor of the pavilion, offering a tangible connection to the skyscraper project.
By showcasing openness, community, and innovation, it provided a glimpse into the lifestyle Skyline aims to bring to Armenia’s capital.
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