Interactive Projection Mapping & Architectural Pavilion for Skyline

For the debut of Skyline’s luxury skyscraper project at ToonExpo in Yerevan, C-Squared was commissioned to design and execute a full pavilion concept. The goal was to build an interactive architectural environment that translated technical blueprints into a physical experience for potential homebuyers and investors.

Rather than relying on standard exhibition displays, our team designed an open-plan stand centered around a 1:1 scale interactive floor plan projected directly onto the ground inside Meridian Expo Center.

Event Overview

• Event: ToonExpo Yerevan

• Date: September 5–7, 2025

• Location: Meridian Expo Center, Yerevan, Armenia

• Client: Skyline

• Production Scope: Stand architecture, floor projection mapping, wall media integration, lighting design, and full event execution

Walking Through Apartments at True Scale

The centerpiece of the pavilion was an interactive, walkable floor plan. Using high-performance projectors equipped with short-throw precision optics, full-scale apartment layouts were mapped directly onto the pavilion floor.

• 1:1 Spatial Perspective: Visitors stepped directly into actual apartment dimensions, walking from room to room to evaluate spatial proportions, wall placement, and interior circulation.

• Interactive Engagement: The floor projection turned traditional 2D blueprints into an intuitive spatial experience, helping visitors visualize living spaces far more effectively than paper or screen renders.

Architectural Stand Design & Brand Flow

Skyline’s core identity - centered on modern living, community, and architectural openness - guided the structural layout of the stand.

• Zoned Spatial Layout: The pavilion featured distinct functional zones, including the central interactive floor area, an architectural scale model showcase, a bar and lounge, and private meeting clusters.

• Seamless Media Integration: Large-scale wall projections displayed animated architectural plans and renders, while targeted LED lighting highlighted the physical model and structural details.

Transforming Exhibition Stands into Social Hubs

By combining high-precision floor projection mapping with full-service exhibition architecture, C-Squared created an engaging brand hub at Meridian Expo Center that increased dwell time and fostered meaningful conversations throughout ToonExpo.